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Process & pricing

A clear process for turning business goals into a working website.

Strategy, content, design and development stay connected under one accountable partner, reducing rework and keeping the project moving from the first decision to launch.

What the process protects

The expensive mistakes usually happen before development begins.

A vague objective, late content, conflicting stakeholder feedback or an untested technical assumption can turn a straightforward project into months of rework. I make the critical decisions early, while they are still inexpensive to change.

A designer working at a desk with a laptop and notebook

Business outcomes:

  1. 01

    One agreed objective and conversion path

  2. 02

    A realistic scope, timeline and technical direction

  3. 03

    Fewer subjective approval rounds

  4. 04

    A maintainable system after launch

My process

How it works: 6 stages

  1. 1

    Align

    Define what the website must change.

    I clarify the offer, audience, business objective, conversion goal, constraints and responsibilities. I identify the gaps and risks before they become expensive design problems.

  2. 2

    Structure

    Turn the objective into a plan the website can follow.

    I define the priority journeys, page hierarchy, content structure and technical direction. Every page receives a clear role before visual design begins.

    You leave with

    You leave with

    A concrete deliverable you can review, use and carry into the next stage.

    Decision gate

    Decision gate

    A focused approval point that confirms the direction before the next stage begins.

  3. 3

    Visual direction

    Establish how the product should look, feel and communicate.

    I explore the visual language, typography, layout principles and motion direction. Critical pages are designed first so we can validate the direction before expanding it across the website.

    You leave with

    You leave with

    A concrete deliverable you can review, use and carry into the next stage.

  4. 4

    Design system

    Turn the approved direction into a consistent production system.

    I design the remaining pages, responsive behaviour, reusable components and CMS logic as one connected system rather than a collection of static screens.

    You leave with

    You leave with

    A concrete deliverable you can review, use and carry into the next stage.

    Decision gate

    Decision gate

    A focused approval point that confirms the direction before the next stage begins.

  5. 5

    Build

    Turn the approved system into a production-ready website, faster.

    I build in Webflow or as a custom frontend with a structured CMS, depending on the complexity of the project and how your team needs to manage it after launch. Agentic development speeds up implementation, testing and iteration, but it does not replace judgement: I define the architecture, review the output and approve every production decision.

    You leave with

    You leave with

    A concrete deliverable you can review, use and carry into the next stage.

  6. 6

    Launch

    Test, release and prepare the team to operate the website.

    I test the conversion-critical journeys across devices, improve performance and accessibility, prepare the SEO foundations and manage the final launch and handover.

    You leave with

    You leave with

    A concrete deliverable you can review, use and carry into the next stage.

    Decision gate

    Decision gate

    A focused approval point that confirms the direction before the next stage begins.

Collaboration

Direct access, visible progress and fewer meetings.

You work directly with the person making the recommendations and building the product. Progress is shared at least every two working days through Loom or a working preview, with focused reviews at agreed milestones.

To keep the momentum:

Project Essentials

  1. 01

    One decision owner

  2. 02

    Consolidated feedback

  3. 03

    Easy access to content

  4. 04

    Transparent process

Typical engagements

Choose the level of responsibility, not a package of pages.

These ranges are realistic starting points, not artificial bundles. Final scope depends on the business problem, content readiness, number of stakeholders, CMS and integration complexity, and launch requirements.

Focused Launch

For a single offer, campaign or compact company website where clarity and speed matter.

Positioning refinement, content hierarchy, responsive design, development, essential motion, performance, accessibility and SEO foundations

From€6,000

[ Check example ]

Growth Website

For an established company whose website no longer reflects the quality or ambition of the business.

Strategy, information architecture, multi-page responsive design, CMS, custom interactions, development, launch support

From€13,000

[ Check example ]

Digital Presence

For organisations with complex content, multiple audiences, integrations or a product-like digital experience.

Strategic definition, complex architecture, design system, custom frontend or advanced Webflow component system, CMS, integrations, motion, QA

From€35,000

[ Check example ]
Focused Launch website examples
Growth Website examples
Digital Presence examples

Investment

Price follows complexity, risk and responsibility.

Abstract blue point-cloud landscape

Page count matters, but it is rarely the main driver. Investment changes with the amount of strategy required, content readiness, audiences and stakeholders, CMS or data complexity, custom interactions, integrations, localisation, migration, accessibility requirements and launch support.

Before work begins, you receive a written scope, timeline and agreed project fee. Any change that affects budget or timing is discussed before the work continues.